Ways to Create and Optimize Your LinkedIn Profile
In our ongoing quest for qualified leads, we search, research, size up, and scrutinize. We examine the digital clues at our disposal and then ask ourselves, is this prospect worth my time? What we tend to overlook, is, prospects do the exact same thing to us. They evaluate our credibility, experience, connectedness, approach, demeanor, and any other factor that helps them answer: Is this person and their company worth my time?
When prospects pull up your LinkedIn profile, one of two things will happen: They will gain confidence in you, or they won’t.
The purpose of this Guide is to give you advice on getting your LinkedIn profile to perform meaningful work, even when you’re not on LinkedIn.