Resource Partners

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Shari Papczun

Digital Marketing Strategist | Partner at InnerActivate


As a Partner and Digital Marketing Consultant, I help businesses - especially in the manufacturing sector transform their marketing into measurable growth engines. With a background spanning 7 years in technology and change management for manufacturers, I bring a unique perspective that bridges operational excellence with modern marketing strategy.

At our agency, we specialize in supporting manufacturers and other B2B organizations with a full spectrum of marketing services—including market research, brand marketing, web design, SEO, SEM, social media marketing, content strategy, and business analytics. By combining industry insight with data-driven execution, we ensure every initiative is aligned with business goals and bottom-line impact.

My approach is rooted in collaboration, curiosity, and performance. I believe great marketing happens when insight meets execution: understanding the market deeply, crafting strategies that resonate, and implementing with precision across digital channels.

Whether it’s helping a manufacturer modernize their brand presence, optimizing campaigns to reach new buyers, or uncovering opportunities in untapped markets, I thrive on guiding organizations through change and growth.

Education

Northwestern University

Board Positions

Board member at Discover Burien (Community-based non-profit dedicated to supporting small business and community engagement)

Subject Expertise

Digital Marketing